About Straight Up Search: No-Nonsense, Results-Focused SEO
Straight Up Search is a UK-based SEO consultancy founded by Jamie Irwin. We deliver practical, results-driven SEO services for businesses that need sustainable growth without the usual agency fluff and jargon.
Our philosophy is built on a boutique delivery model: we work with fewer clients to ensure better, more focused outcomes. This allows us to become a dedicated partner, embedding ourselves in your team to solve the core challenges that block organic growth.
Our Approach: Direct Strategy, Measurable Results
We founded Straight Up Search to be the antidote to common industry frustrations. Our approach is defined by:
- Direct & Practical Strategy: We implement proven, straight-talking strategies that drive meaningful business results. We avoid vanity metrics, focusing instead on what truly matters: generating warm leads, increasing qualified traffic, and improving your bottom line.
- Evidence Over Hype: We believe in showing, not just telling. Our recommendations are backed by data, clear examples, and real-world case studies. We avoid hyperbole and focus on transparently demonstrating what works.
Meet the Founder: Jamie Irwin
Jamie Irwin is an accomplished SEO consultant with a reputation for cutting through the noise. As the founder of Straight Up Search, he leads the agency’s strategy and maintains a hands-on role in technical SEO and project management.
His insights have been featured in leading industry publications, including Forbes, Zapier, Content Marketing Institute and Hotjar. Under his leadership, Straight Up Search has grown into a highly efficient, profitable agency that stands as a testament to its principles of quality and focus.
Jamie’s goal is to continue delivering high-impact SEO services that help clients achieve their next level of growth, all while maintaining the lean, expert-led team that makes it possible.
The Straight Up Search Team
Our agency is powered by a small, dedicated team of specialists who live and breathe SEO:
- Jamie Irwin: Founder, Strategy & Project Lead, Technical SEO
- Megan: Lead SEO Writer & Account Manager
- Maddie: SEO Content Writer/Editor & Admin Support
- Ahmed: Junior SEO
- Kacie: Admin & Link Insertions
This core team is supported by a trusted network of specialist contractors for targeted link-building and outreach campaigns, ensuring we can scale our expertise without compromising quality.
Who We Work With
We achieve the most significant impact by partnering with a specific set of clients:
- eCommerce Owners & CMOs (particularly Shopify-based) with revenues between £1m–£20m.
- Local Service Operators with multi-location businesses or complex Google Business Profile needs.
- SaaS Founders & Marketers looking to build a robust, scalable foundation for organic customer acquisition.
- Fellow Freelancers & Agency Leads who share our no-nonsense, results-first philosophy.
Ready to Improve Your SEO?
If you’re looking for a clear, practical, and results-driven SEO partner, you’re in the right place. Here are a few ways we can get started:
- Get our GBP Setup Checklist: The same one we use for clients. Just send a DM with the word “CHECKLIST.”
- Request a Free Audit Sample: See exactly how we diagnose issues and identify opportunities. Comment “AUDIT” on our latest post or get in touch.
- See If We’re a Fit: Curious if our approach aligns with your goals? Send a message, and let’s have a straightforward conversation.
